Digital Adwise, from Media Smart, offers practitioners a tool to engage young learners, and teach them about marketing communications.

The interactive online lessons can be used by individuals or small groups on computers. The lessons are tailored to teaching needs and are highly flexible for practitioners to modify as they see fit. They aim to help learners to...

  • identify and understand the commercial purpose behind online marketing techniques such as...
    • viral marketing,
    • the use of social marketing sites and
    • online games.

The lessons are now available for all learning providers to access online and free of charge at www.digitaladwise.mediasmart.org.uk