"The THINK! campaign is not about the motorist as such, or the pedestrians, or cyclists, motor cyclists, etc. It is about people, about the citizen, about each and all of us. It is about how we all use our roads safely, whether we happen to be motoring, walking, cycling or whatever. This is mainly to build a mood of "we're all in it together" to have greater effect."

The website targets people from childhood to adulthood, aiming to instill good practice at a very early age with frequent rem...